The holiday season is here, and Olivia Dunne has a surprise for her fans. The 2024 NCAA champion, with over 13.5 million followers across social media, is not someone fans often get the chance to meet in person. Getting season tickets to watch the athlete perform on the mat is one thing, but it’s a completely different experience to meet the gymnast face-to-face. This holiday season, Dunne has a remedy for that, albeit for one special evening.
The national championship winner, who reportedly earned over $500,000 from a single social media post, has teamed up with Rsquare Media Inc. The online Reputation Management company announced their collaboration with the college gymnastics icon for a unique event. “Join Olivia Dunne x Rsquare Media for a Christmas Live Event!” the organization posted, creating buzz across social media.
The event, set for December 11th at 11:00 AM EST, will feature Olivia Dunne in a different light than fans are used to seeing her. Those who sign up for the event will not only get a chance to see their favorite athlete in an up-close setting but will also contribute to a noble cause. “Register link in bio – $10 + donations to Meals on Wheels. $100 Amazon Giveaway!” announced the Rsquare Media team on their X handle. Instead of her usual gymnastics routines, Livvy will be advising aspiring content creators on building their online presence. “Social Media Tips and How To Succeed on TikTok and YouTube,” read the post. This project could be a golden opportunity for fans and aspiring influencers who dream of building a massive social media following.
After all, very few can claim to have earned half a million dollars from a single social media post. In 2023, Olivia Dunne made headlines when she appeared on the Full Send Podcast, where the hosts pressed her about her single most profitable social media post. “It’s just crazy to me,” said Livvy, hesitatingly admitting that it was over half a million dollars. While this figure may have been a one-time achievement, the 22-year-old gymnast is on track to break even more records in 2025.
Olivia Dunne’s 2023 mega-deal dwarfed even the average earnings of women’s sports legends such as Serena Williams and Simone Biles. Williams’s average post earned $139,000, while Biles’s earned around $58,000, figures that pale compared to Dunne’s $500,000. Even without the one-off deal, Dunne makes between $32,000 and $43,000 per social media post—figures that are mind-blowingly high for a college athlete. This exceptional earning power has made her the highest-valued female college athlete in the USA, with an NIL valuation of $4 million.
The New Jersey native remains the only woman in the top five NIL earners in the nation regardless of gender. Returning for a fifth and final year at LSU has added fuel to the excitement surrounding her potential. With a $6.2 million NIL valuation, Shedeur Sanders, the Colorado Buffaloes’ QB, currently holds the top spot, but Dunne isn’t far behind. To claim first place, she’ll need everything to fall into place, including success on the gymnastics mat and continued growth of her 13.5 million-strong follower count.
Livvy’s dream of becoming the most valuable NIL athlete is ambitious, but not out of reach. A combination of a second NCAA title for LSU in 2025 and continued strategic collaborations like the one with Rsquare Media Inc. could see her making history once again. So, as the excitement builds, what are your thoughts? Could Olivia Dunne rewrite the NIL narrative and set new records for female athletes everywhere? Let us know in the comments below.