Hailey Van Lith Net Worth and NIL Deals: All About the TCU Star’s Earnings Off the Court
The Wenatchee, Washington native, Hailey Van Lith, has undoubtedly been one of the most talked-about names in NCAA women’s basketball in 2024. Rising to fame initially due to her one-year stint with LSU, it was her relentless drive and exceptional skills on the court that pushed her into the limelight. From representing the United States in 3×3 basketball, winning two gold medals at FIBA tournaments, to earning a bronze at the 2024 Summer Olympics, Van Lith’s achievements off and on the court have been nothing short of remarkable.
Currently in her first season with Texas Christian University (TCU), Hailey Van Lith, a senior in her fifth year of NCAA basketball, has been emerging as one of the brightest talents. Her on-court finesse and leadership skills have not only captured attention nationwide but have also made her one of the wealthiest student-athletes due to her various Name, Image, and Likeness (NIL) deals. But how much is she actually making off the court, and how has her talent and influence translated into endorsements and partnerships?
Let’s dive into Hailey Van Lith’s net worth, her journey through NIL deals, and how she’s turning her athletic prowess into serious financial gains.
Hailey Van Lith’s Net Worth
Being one of the most popular student-athletes in the country, Van Lith boasts a massive social media following and brand presence that has turned her into a powerhouse influencer. She has executed NIL deals with major names like Adidas, Dick’s Sporting Goods, Valentino, Overtime, Billionaire Girls Club, and many more.
Currently, her estimated NIL value stands at $779,000, placing her as the 5th highest-ranked student-athlete in the Women’s College Basketball NIL rankings as of October 2024. Over the course of four years, Van Lith has signed over 10 significant NIL deals that showcase her evolving influence in both sports and fashion.
However, despite her considerable earnings and brand associations, the precise net worth of Hailey Van Lith remains undisclosed. What we do know is that her NIL earnings alone make her a standout figure in the collegiate sports market.
NIL Deals That Made Headlines
Hailey Van Lith’s NIL journey started in 2021, when she first signed with Dick’s Sporting Goods—one of the largest sporting goods retail brands in the United States. This partnership came at a time when the NIL landscape had just started opening up for student-athletes, allowing them to capitalize on their fame.
Her Dick’s Sporting Goods partnership was made public with a TikTok post that had the caption, “@DICKS Sporting Goods,” which marked the beginning of her NIL story. Just a year later, she joined Adidas, among 15 student-athletes signed to commemorate the 50th anniversary of Title IX. During this campaign, Van Lith was featured promoting Adidas Ultraboost 1.0, flaunting her school’s colorways.
In the same year, her collaborations expanded to high-end streetwear brands like Overtime and Billionaire Girls Club. This collaboration was timed for International Women’s Day, where Van Lith was seen promoting the brand’s hoodies and crop tees, adding to her growing list of impressive partnerships.
Moving to LSU gave her the opportunity to partner with Tiger NIL store as part of the Campus Ink NIL network. Under this deal, her licensed apparel, including jerseys and other products, were made available on the program’s website. She continued being promoted by Adidas throughout her LSU career, and by early 2024, Adidas achieved a significant milestone of 12,000 participants in its NIL network, with Van Lith being a major face of this effort.
When Hailey Van Lith Featured in a 2024 March Madness Ad
Adidas also doubled down on their NIL efforts just before March Madness 2024, casting Van Lith as one of the major faces in their post-season campaign. The ad aimed to connect athletes back to the joy of the sport, portraying Van Lith as an athlete who has always thrived under pressure.
“Throughout my journey with the sport, I never shied away from a challenge, and that’s made me the competitor I am today,” said Van Lith. “Putting yourself in situations where you’re tested and proving that you can overcome internal or external pressure gives you the confidence to play freely.” Despite transferring to a Nike school (LSU), she retained her partnership with Adidas, showcasing her loyalty to the brand and her belief in their shared mission.
Adidas even featured Van Lith as a key representative for their Exhibit SELECT sneaker, crafted specifically for women basketball players and to meet the demands of the women’s game. Chris Murphy, Adidas’ Senior VP of Marketing, highlighted her as an inspiration to younger athletes, someone whose impact goes beyond the basketball court.
NIL Deals After Her Transfer to TCU
In 2024, Hailey Van Lith moved to TCU, and her NIL deals didn’t stop there. She added new partnerships to her list, including brands like LaCroix and Apple Cash. Announcing the deal with LaCroix on social media, she became the first college basketball athlete to partner with the sparkling water brand—a testament to her ever-growing marketability.
Van Lith’s collaborations aren’t just about serious business either. She’s shown her lighter side by teaming up with her former teammate Flau’jae Johnson for a partnership with Apple Cash. The campaign, shared via a fun Instagram post, highlighted a conversation between the two stars and was linked to both players’ profiles. The witty caption read, “Basketball is a piece of cake. So is sending cash,” showcasing her charisma and engaging online persona.
Despite the transfer to TCU, Hailey Van Lith continues to make waves both on and off the court. Her drive for a national championship this season, coupled with her ever-growing list of NIL partnerships, positions her as one of the most marketable athletes in college sports today. With her relentless pursuit of excellence and expanding NIL resume, Hailey Van Lith’s journey to leave an indelible mark on women’s sports looks promising.
