As a Nike signature athlete, A’ja Wilson has always shared a special bond with the brand, and it’s clear the admiration is mutual. With her debut signature shoe set to hit the market in Spring 2025, Nike’s name will soon be tagged alongside the WNBA superstar more often than ever. But before that happens, the sportswear giant wanted to celebrate the two-time back-to-back champion and reigning league MVP—a celebration to which Wilson graciously reciprocated.
Recently, Nike hosted the 28-year-old WNBA star at their $1 billion headquarters, and they couldn’t stop singing her praises. Monique Currie, Nike’s senior product line manager and a WNBA legend herself, shared a video of A’ja’s visit on Instagram, captioning it with, “A’ja is such a joy to have around. We’re lucky to have her!” At the same time, Las Vegas Aces’ star Wilson shared her vision for the future of women’s sports. In the video posted by Currie, Wilson expressed her excitement for the growing support for women in sports. “We want to sustain this energy and vibe going into women’s sports,” she said. “I’m so excited to be on board because this is the perfect time to do so.” She further emphasized how investing in athletes and their foundations is essential to driving growth.
Wilson also added passionately, “So when I look into the future, that is what I want to see.” Along with this vision, she highlighted storytelling—a superpower of Nike—as an important piece of this journey. “The best thing about Nike is the storytelling. Digging a little deeper, we see how we fell in love with the sport,” she remarked, emphasizing the power of telling stories. And it’s safe to say, we couldn’t agree more.
Now, Wilson is solidifying her place among the brand’s elite roster of athletes with her signature collection, A’One. Back in May, she unveiled the collection on social media, wearing a sweatshirt with the bold phrase, “Of Course I Have A Shoe Dot Com,” as she entered her alma mater for a pre-season showdown in South Carolina. As Wilson gears up to launch her new shoe, her fans can feel the anticipation building. But while the Aces star celebrates her well-deserved success, there is another star whose fans are still eagerly waiting for Nike to deliver.
A’ja Wilson’s shoe to launch in 2025 while Caitlin Clark fans push Nike for answers
Despite signing an eye-popping $28 million contract with Nike earlier this year, Indiana Fever star and NCAA sensation Caitlin Clark is yet to see her signature shoe hit the shelves. And her fans are not staying quiet. In fact, they’ve launched a petition demanding answers from Nike. One viral tweet put it bluntly: “If you’re not happy with how Nike has been treating Caitlin Clark and her signature shoe rollout—or lack thereof—sign this petition. We see you, @Nike.”
The petition claims that Nike has been slow to promote the Iowa sensation despite her phenomenal college career, stellar WNBA debut, and winning Rookie of the Year. Fans argue that Nike is missing a golden opportunity to celebrate her incredible achievements. Though it’s true that Clark hasn’t received her signature shoe yet, it would be unfair to say Nike doesn’t recognize her talent.
Clark’s NIL deal with the brand began during her college days, and expectations have skyrocketed since then. With her $28 million, eight-year contract—reportedly the richest sponsorship of its kind—fans expected an immediate impact. Comparisons to A’ja Wilson’s smooth shoe rollout are inevitable, but it’s worth noting that both athletes represent different stages in their professional journeys. Despite the delays, there is little doubt that Clark’s shoe will make waves once it’s launched. Until then, we can all marvel at how well Wilson’s vision is pairing with Nike’s bold ambitions.